Concept
BATNA
An acronym for Best Alternative to a Negotiated Agreement: the course of action a party will take if the current negotiation fails, which determines how much leverage they actually have.
BATNA
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Transcript mentions
… Or you read Getting to Yes, and it's like what what you need is a strong BATNA and a good ZOPA, and it's like very academic, and you're in the moment trying to have a conversation and have empathy and listen. But then you're lik...
Concept
BATNA
An acronym for Best Alternative to a Negotiated Agreement: the course of action a party will take if the current negotiation fails, which determines how much leverage they actually have.
Related Concepts1
Related Frameworks2
Related Practices6
Ask about this concept
Transcript mentions
… Or you read Getting to Yes, and it's like what what you need is a strong BATNA and a good ZOPA, and it's like very academic, and you're in the moment trying to have a conversation and have empathy and listen. But then you're lik...