Concept
Behavioral Risk
The challenge of convincing customers to make big behavior shifts to trust and adopt new technology
Behavioral Risk
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Related Frameworks2
Related Practices16
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Transcript mentions
… But what we find is that the more there's kind of a big behavioral risk, the better this stuff works. So if you're just trying to make a slightly better version of something that already exists, and maybe it's going to be...
Concept
Behavioral Risk
The challenge of convincing customers to make big behavior shifts to trust and adopt new technology
Related Concepts1
Related Frameworks2
Related Practices16
Ask about this concept
Transcript mentions
… But what we find is that the more there's kind of a big behavioral risk, the better this stuff works. So if you're just trying to make a slightly better version of something that already exists, and maybe it's going to be...