Concept
Category Design
Creating and defining entirely new product categories rather than competing in existing ones
Category Design
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Related Practices8
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Transcript mentions
Was listening to your podcast with Christopher Lockett and it was on the treadmill when I was doing it and in the middle of it he mentioned a product around the idea of category design. I think I forget what question you asked him and he…
You know Lenny, literally earlier in this week, I was listening to your podcast with I believe it was Todd Jackson, ex Gmail product leader and now venture capitalist, and you guys had a very interesting discussion about it, and I think he…
… So we prefer the term category design, and I can explain why design instead of creation, we don't have anything against creation, but creation creates a confusion in people's mind. When p...
Concept
Category Design
Creating and defining entirely new product categories rather than competing in existing ones
Related Frameworks6
Related Practices8
Ask about this concept
Transcript mentions
Was listening to your podcast with Christopher Lockett and it was on the treadmill when I was doing it and in the middle of it he mentioned a product around the idea of category design. I think I forget what question you asked him and he…
You know Lenny, literally earlier in this week, I was listening to your podcast with I believe it was Todd Jackson, ex Gmail product leader and now venture capitalist, and you guys had a very interesting discussion about it, and I think he…
… So we prefer the term category design, and I can explain why design instead of creation, we don't have anything against creation, but creation creates a confusion in people's mind. When p...