Concept
Cocktail Party Effect
The idea that the best consumer and social products locate themselves wherever people are already gathering with energy and excitement, rather than trying to create demand for a gathering from scratch.
Cocktail Party Effect
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Related Concepts2
Related Frameworks1
Related Practices7
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Transcript mentions
… what I would say to people is like look if you want to reinvent social look for where the cocktail is or you could host and then think about how is lead generation happening.
Concept
Cocktail Party Effect
The idea that the best consumer and social products locate themselves wherever people are already gathering with energy and excitement, rather than trying to create demand for a gathering from scratch.
Related Concepts2
Related Frameworks1
Related Practices7
Ask about this concept
Transcript mentions
… what I would say to people is like look if you want to reinvent social look for where the cocktail is or you could host and then think about how is lead generation happening.