Concept
Counter-Positioning
A strategy of deliberately doing the opposite of prevailing industry norms, competitor practices, or category conventions in order to stand out and capture attention in a crowded market.
Counter-Positioning
10 visible of 13 connections
Related Concepts5
Related Frameworks10
Related Practices41
Ask about this concept
Transcript mentions
… If that's counter-positioning by Helmer's terms. They had to stay there.
I like counter-positioning also, and Atlas with going cheap and that audience is counter-positioning, but I really enjoy process, the process power, because it is very difficult to, as an organization, get good at anything, and if you…
… reminds me of counter positioning from Hamilton Helmer's Seven Powers book. Mike Maples, Jr.
… So you can take those three off the table and that then leaves counter positioning, scale economies, switching costs and network economies.
… So almost every startup that you want to deal with starts with counter positioning because remember what product market fit is primarily is a substitution. You are coming up with a way to satisfy a more or less existing need in a novel…
Concept
Counter-Positioning
A strategy of deliberately doing the opposite of prevailing industry norms, competitor practices, or category conventions in order to stand out and capture attention in a crowded market.
Related Concepts5
Related Frameworks10
Related Practices41
Ask about this concept
Transcript mentions
… If that's counter-positioning by Helmer's terms. They had to stay there.
I like counter-positioning also, and Atlas with going cheap and that audience is counter-positioning, but I really enjoy process, the process power, because it is very difficult to, as an organization, get good at anything, and if you…
… reminds me of counter positioning from Hamilton Helmer's Seven Powers book. Mike Maples, Jr.
… So you can take those three off the table and that then leaves counter positioning, scale economies, switching costs and network economies.
… So almost every startup that you want to deal with starts with counter positioning because remember what product market fit is primarily is a substitution. You are coming up with a way to satisfy a more or less existing need in a novel…