Empathy

And so empathize is a really powerful word. The define is also a really powerful word because it forces you to articulate what the problem is.

… You really have to exercise your empathy and understand why they see it that way and what they actually care about.

… be a little too glib because what I need to highlight is the painting the picture of the future needs to be based in empathy. You can't paint a picture of where you want to go.

… is important to Duarte, everything we do is empathy first. And some of it comes from my own childhood story a little bit.

… So part of developing empathy is being shoulder to shoulder and just encountering that reality alongside your customer. And that time, it just gives you better intuition.