Concept
Ethnographic Research
A qualitative research method based on directly observing what people actually do in context, rather than relying solely on what they say in interviews, to uncover the true motivations behind their behavior.
Ethnographic Research
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Transcript mentions
… So earlier in my career um I had the opportunity to have a UX lab that I worked in and ethnographic research watching what people truly were doing still is topnotch. It's the best thing you can ever do.
Concept
Ethnographic Research
A qualitative research method based on directly observing what people actually do in context, rather than relying solely on what they say in interviews, to uncover the true motivations behind their behavior.
Related Concepts1
Related Frameworks3
Related Practices5
Ask about this concept
Transcript mentions
… So earlier in my career um I had the opportunity to have a UX lab that I worked in and ethnographic research watching what people truly were doing still is topnotch. It's the best thing you can ever do.