Concept
Firmographics
Attributes used to segment business customers, such as company size, revenue, industry, or geography.
Firmographics
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Transcript mentions
… But typically, you know, there there would be what we call firmographics, like how big's the company, how many employees, how much revenue, what geography is it in? But then we often do segmentations on things that are not...
Concept
Firmographics
Attributes used to segment business customers, such as company size, revenue, industry, or geography.
Related Concepts1
Related Frameworks1
Related Practices12
Ask about this concept
Transcript mentions
… But typically, you know, there there would be what we call firmographics, like how big's the company, how many employees, how much revenue, what geography is it in? But then we often do segmentations on things that are not...