Practice
Cross-functional positioning workshops
Include marketing, product, sales, customer success, and CEO in positioning exercises
Cross-functional positioning workshops
2 visible of 2 connections
Context
Episodes2
Related Concepts23
Related Frameworks4
Transcript mentions
So if I've got product, marketing, and sales together in the room working on defining what our differentiated value is, then I'm going to get all the good juice out of the product team that deeply understands the product, deeply understand…
- April DunfordSource summary
Bring functions together to agree on positioning.
- April DunfordSource summary
Define positioning across product, marketing, and sales.
Practice
Cross-functional positioning workshops
Include marketing, product, sales, customer success, and CEO in positioning exercises
Context
Episodes2
Related Concepts23
Related Frameworks4
Transcript mentions
So if I've got product, marketing, and sales together in the room working on defining what our differentiated value is, then I'm going to get all the good juice out of the product team that deeply understands the product, deeply understand…
- April DunfordSource summary
Bring functions together to agree on positioning.
- April DunfordSource summary
Define positioning across product, marketing, and sales.