Concept
Single-Engine Strategy
The problematic approach of focusing exclusively on either market share or wallet share rather than both
Single-Engine Strategy
3 visible of 3 connections
Related Concepts2
Related Frameworks4
Related Practices9
Ask about this concept
Transcript mentions
Many companies, actually, what they do is they focus on a single engine strategy. So they focus on one of those two topics and pretty much exclude the other one.
Concept
Single-Engine Strategy
The problematic approach of focusing exclusively on either market share or wallet share rather than both
Related Concepts2
Related Frameworks4
Related Practices9
Ask about this concept
Transcript mentions
Many companies, actually, what they do is they focus on a single engine strategy. So they focus on one of those two topics and pretty much exclude the other one.