Practice
Conduct value audits as negotiation gets
Request customers assess your product's value internally as concession exchange
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Practice
Conduct value audits as negotiation gets
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Context
meetings
Related Concepts23
Related Frameworks4
Transcript mentions
And in the book we actually talk about the top 10 gets in B2B and the top 10 gets in B2C. One of my favorite gets in the B2B situation is what I call as conducting a value audit.
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Practice
Conduct value audits as negotiation gets
Request customers assess your product's value internally as concession exchange
Context
meetings
Related Concepts23
Related Frameworks4
Transcript mentions
And in the book we actually talk about the top 10 gets in B2B and the top 10 gets in B2C. One of my favorite gets in the B2B situation is what I call as conducting a value audit.