Concept

Virality

The tendency of users to share a product with others, driving organic growth.

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Concept

Virality

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Transcript mentions

Albert Cheng 01:02:52
… We spun up a virality team and virality is this really amorphous thing to me. (01:03:16): I think it's really hard to generate virality in your product, but Duolingo is a...
Rahul Vohra 00:07:08
" And he said, "Okay. " I said, "What do you mean?
Elena Verna 00:45:29
… It really goes into the concept of product-led growth acquisition, which means you're relying on virality, on word of mouth, on user-generated content in order to attract new acquisition through top of the funnel. So why is that earned…
Oji Udezue 00:50:36
Well, as is my style, I want people to understand what virality is in the first place because I think people have misconceptions about it. People think virality is some Hotmails tag at the bottom that says, we'll get a free account.
Oji Udezue 00:51:35
… So that's what virality is. So then the question is how do you increase it?
Oji Udezue 00:52:30
… If you do this, this is the bedrock of virality. If you don't do this, there's no viral tactic that will work in a sustained way.
Yuriy Timen 00:16:50
Oh, that's a good one. It's a very timely question because I actually in a process of helping a couple of my companies figure out if it's the right time to invest in SEO.
Yuriy Timen 00:23:43
I mean, there's a lot. There's a lot.
Elena Verna 00:50:16
… e is I do have a general framework of saying freemium has to do has to check one of these boxes does it help my indirect monetization so some sort of virality or network effects if it does I'm probably going to make it free does it…

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Concept

Virality

The tendency of users to share a product with others, driving organic growth.

Related Concepts5

Related Frameworks11

Related Practices29

Ask about this concept

Transcript mentions

Albert Cheng 01:02:52
… We spun up a virality team and virality is this really amorphous thing to me. (01:03:16): I think it's really hard to generate virality in your product, but Duolingo is a...
Rahul Vohra 00:07:08
" And he said, "Okay. " I said, "What do you mean?
Elena Verna 00:45:29
… It really goes into the concept of product-led growth acquisition, which means you're relying on virality, on word of mouth, on user-generated content in order to attract new acquisition through top of the funnel. So why is that earned…
Oji Udezue 00:50:36
Well, as is my style, I want people to understand what virality is in the first place because I think people have misconceptions about it. People think virality is some Hotmails tag at the bottom that says, we'll get a free account.
Oji Udezue 00:51:35
… So that's what virality is. So then the question is how do you increase it?
Oji Udezue 00:52:30
… If you do this, this is the bedrock of virality. If you don't do this, there's no viral tactic that will work in a sustained way.
Yuriy Timen 00:16:50
Oh, that's a good one. It's a very timely question because I actually in a process of helping a couple of my companies figure out if it's the right time to invest in SEO.
Yuriy Timen 00:23:43
I mean, there's a lot. There's a lot.
Elena Verna 00:50:16
… e is I do have a general framework of saying freemium has to do has to check one of these boxes does it help my indirect monetization so some sort of virality or network effects if it does I'm probably going to make it free does it…