Episode

How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

Yuriy Timen, former head of growth at Grammarly and current advisor to companies like Canva and Airtable, discusses growth strategies for subscription businesses. He covers three main growth engines: virality/word-of-mouth (requiring network effects), SEO (needing unique angles like programmatic content), and paid acquisition (for high-LTV products). The conversation explores how market conditions have shifted growth priorities from rapid scaling to sustainable unit economics, making SEO more attractive while creating opportunities for disciplined paid acquisition as competition decreases.