Concept
Willingness to Pay
A measure of whether a customer values a product enough to actually pay for it, used as a proxy for genuine product-market demand rather than stated preference.
Willingness to Pay
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Related Frameworks13
Related Practices35
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Transcript mentions
… Especially in tech companies, 20% of what you build drives 80% of the willingness to pay. But the irony is that the 20% is the easiest thing to build often.
… tion you're often hearing what you want to hear it is truly about understanding whether you know customers are willing to pay for your Innovation and willingness to pay is a proxy for do people actually value your product and you know…
Concept
Willingness to Pay
A measure of whether a customer values a product enough to actually pay for it, used as a proxy for genuine product-market demand rather than stated preference.
Related Frameworks13
Related Practices35
Ask about this concept
Transcript mentions
… Especially in tech companies, 20% of what you build drives 80% of the willingness to pay. But the irony is that the 20% is the easiest thing to build often.
… tion you're often hearing what you want to hear it is truly about understanding whether you know customers are willing to pay for your Innovation and willingness to pay is a proxy for do people actually value your product and you know…