Concept
Ideal Customer Profile (ICP)
A defined description of the type of customer or segment a product or go-to-market motion is built to serve best.
Ideal Customer Profile (ICP)
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Related Practices34
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g something you can write down. We are good.
The first piece is ideal customer profile. Who do we really want to sell to?
… yes. Your best customers aren't price sensitive for what you're shooting for because they get it.
… Atrium's minimum ICP is probably SDRs plus AEs in an organization should probably be at 10 all the way up to 300. So, if someone shows up and they're like, "Man, I've got to get really good at sales, I need to buy your software, Pete,"…
… Probably the more sophisticated version is just be very, very tight on your ICP, just be very, very, very crisp around who has your problem and why. Being more crisp around that and then having that understood is a great way of making…
Concept
Ideal Customer Profile (ICP)
A defined description of the type of customer or segment a product or go-to-market motion is built to serve best.
Related Concepts4
Related Frameworks15
Related Practices34
Ask about this concept
Transcript mentions
g something you can write down. We are good.
The first piece is ideal customer profile. Who do we really want to sell to?
… yes. Your best customers aren't price sensitive for what you're shooting for because they get it.
… Atrium's minimum ICP is probably SDRs plus AEs in an organization should probably be at 10 all the way up to 300. So, if someone shows up and they're like, "Man, I've got to get really good at sales, I need to buy your software, Pete,"…
… Probably the more sophisticated version is just be very, very tight on your ICP, just be very, very, very crisp around who has your problem and why. Being more crisp around that and then having that understood is a great way of making…