Framework
Strategic Narrative Framework
Five-step process: 1) Name the shift from old to new game 2) Name the stakes with winners/losers 3) Name the object of new game 4) Show obstacles preventing success 5) Explain how to overcome obstacles
Strategic Narrative Framework
1 visible of 1 connections
Related Concepts9
Related Practices8
Ask about this framework
Transcript mentions
" Well, one very common thing, at least earlier was they would basically just take the Zuora deck, they'd get ahold of it and just put their logo on it. And so that's not going to work.
Yeah, well you can see, I mean it takes a little time to tell this story and you were kind of framing it a little bit and we're telling it in lots of different channels. So I think it does really play well in this enterprise sales context…
Framework
Strategic Narrative Framework
Five-step process: 1) Name the shift from old to new game 2) Name the stakes with winners/losers 3) Name the object of new game 4) Show obstacles preventing success 5) Explain how to overcome obstacles
Related Concepts9
Related Practices8
Ask about this framework
Transcript mentions
" Well, one very common thing, at least earlier was they would basically just take the Zuora deck, they'd get ahold of it and just put their logo on it. And so that's not going to work.
Yeah, well you can see, I mean it takes a little time to tell this story and you were kind of framing it a little bit and we're telling it in lots of different channels. So I think it does really play well in this enterprise sales context…