Concept
Strategic Narrative
One story that drives success across marketing, sales, product, fundraising and recruiting
Strategic Narrative
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Related Concepts3
Related Frameworks1
Related Practices8
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Transcript mentions
" And so Nick is going to join it. And we had a dress rehearsal the other day and he was telling me it's just like when he starts with this now he doesn't even get the question anymore of well how are you different from this other learning…
… I mean, what was the value of the strategic narrative for Gong and its growth? Was it 3X versus 1X, 2X?
… So that's why I talk about strategic narrative and movement creation versus category creation. If someone decides that your movement is a category, great.
Concept
Strategic Narrative
One story that drives success across marketing, sales, product, fundraising and recruiting
Related Concepts3
Related Frameworks1
Related Practices8
Ask about this concept
Transcript mentions
" And so Nick is going to join it. And we had a dress rehearsal the other day and he was telling me it's just like when he starts with this now he doesn't even get the question anymore of well how are you different from this other learning…
… I mean, what was the value of the strategic narrative for Gong and its growth? Was it 3X versus 1X, 2X?
… So that's why I talk about strategic narrative and movement creation versus category creation. If someone decides that your movement is a category, great.