Practice
Seed the doubt before the pitch
Open a pitch or story by reminding the audience of a pain point they've normalized (for example, asking how much they spend on their energy bill) so they feel the problem before hearing the solution.
Seed the doubt before the pitch
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Context
Related Concepts14
Related Frameworks1
Transcript mentions
… me set up the virus of doubt which was Do you know how much you spend on your energy bill every every year for your heating and cooling? Don't you hate your, you know, thing?
Practice
Seed the doubt before the pitch
Open a pitch or story by reminding the audience of a pain point they've normalized (for example, asking how much they spend on their energy bill) so they feel the problem before hearing the solution.
Context
Related Concepts14
Related Frameworks1
Transcript mentions
… me set up the virus of doubt which was Do you know how much you spend on your energy bill every every year for your heating and cooling? Don't you hate your, you know, thing?