Practice

Shift from asking what customer wants to recommending what they should do

Take burden of choice off customer by providing expert recommendations

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Practice

Shift from asking what customer wants to recommending what they should do

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Context

personal

Transcript mentions

  • We have to, there's a time and place to offer options, and there's a time and place to narrow choices up. The simple guidance here for salespeople is that you've got to shift your posture from asking the customer what they want and just…