Concept
Status Quo Bias
The tendency of users and organizations to keep using an existing default product or workflow even when alternatives may be superior, because switching carries friction, risk, and inertia.
Status Quo Bias
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Related Frameworks7
Related Practices26
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Transcript mentions
… nd to do, because they've grown up in a world where they've been told, the only reason the customer hesitates is because you haven't put to bed their status quo bias. We all know, we're all human beings, not just customers, but perhaps…
Well, this is the thing, it's so easy to default to the market leader in that situation. The market leader has this big advantage that you can say, "You know what?
- April DunfordSource summary
Existing workarounds compete with new products.
Concept
Status Quo Bias
The tendency of users and organizations to keep using an existing default product or workflow even when alternatives may be superior, because switching carries friction, risk, and inertia.
Related Concepts4
Related Frameworks7
Related Practices26
Ask about this concept
Transcript mentions
… nd to do, because they've grown up in a world where they've been told, the only reason the customer hesitates is because you haven't put to bed their status quo bias. We all know, we're all human beings, not just customers, but perhaps…
Well, this is the thing, it's so easy to default to the market leader in that situation. The market leader has this big advantage that you can say, "You know what?
- April DunfordSource summary
Existing workarounds compete with new products.