Concept
Prospect Theory
Theory describing decision-making under risk and uncertainty
Prospect Theory
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Related Practices4
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… (15:49): A lot of the Kahneman and Tversky work around loss aversion and prospect theory, et cetera, and one of the big findings we came across is that there's actually a more powerful human bias, even more powerful than status quo bias…
Concept
Prospect Theory
Theory describing decision-making under risk and uncertainty
Related Frameworks3
Related Practices4
Ask about this concept
Transcript mentions
… (15:49): A lot of the Kahneman and Tversky work around loss aversion and prospect theory, et cetera, and one of the big findings we came across is that there's actually a more powerful human bias, even more powerful than status quo bias…