Concept
Economic Buyer
The person in a buying committee with the authority to approve spending and ultimately sign off on a purchase decision.
Economic Buyer
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Transcript mentions
… Because this person, their job is to get consensus and champion the deal across everybody, including their boss, who's the actual economic buyer, the person that writes the check. And so, if our positioning doesn't resonate for that…
Concept
Economic Buyer
The person in a buying committee with the authority to approve spending and ultimately sign off on a purchase decision.
Related Concepts1
Related Frameworks1
Related Practices12
Ask about this concept
Transcript mentions
… Because this person, their job is to get consensus and champion the deal across everybody, including their boss, who's the actual economic buyer, the person that writes the check. And so, if our positioning doesn't resonate for that…