Concept
Multi-touch Attribution
Attribution model that distributes credit across multiple touchpoints in customer journey
Multi-touch Attribution
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Related Practices15
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Transcript mentions
… Multi-touch attribution as its place. I think ideally what we want to get through is what we really care about is incrementality.
Yeah, I'm a big believer and proponent in multi-touch. I fall into the camp of more time decay.
… And then there's multi-touch attribution, which can take several different forms, but essentially is saying it's not one way or the other of the two first versus last click options, it's som...
Concept
Multi-touch Attribution
Attribution model that distributes credit across multiple touchpoints in customer journey
Related Concepts1
Related Frameworks3
Related Practices15
Ask about this concept
Transcript mentions
… Multi-touch attribution as its place. I think ideally what we want to get through is what we really care about is incrementality.
Yeah, I'm a big believer and proponent in multi-touch. I fall into the camp of more time decay.
… And then there's multi-touch attribution, which can take several different forms, but essentially is saying it's not one way or the other of the two first versus last click options, it's som...