Episode

What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)

Jeanne DeWitt Grosser, COO at Vercel (formerly chief product officer at Stripe and a go-to-market leader at Google), discusses how AI-powered "go-to-market engineers" are automating sales workflows like outbound prospecting, and shares frameworks for segmenting customers, treating go-to-market as a product, and building sales teams that engineers respect. She also explains why most buying decisions are driven by avoiding risk rather than pursuing upside, and offers tactical advice on pricing, PLG, and sales hiring.