Concept
Market Segmentation
Dividing customers based on needs, value perception, and willingness to pay rather than demographics
Market Segmentation
9 visible of 12 connections
Related Concepts3
Related Frameworks18
Related Practices55
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Transcript mentions
So segmentation is basically how do you carve up the world of companies that exist on the planet to reason about them where they buy differently? So I'll give examples from Stripe and Versel to bring this home.
I think we've covered most of the topics. Like we said, it's being thoughtful about POCs, choosing the right pricing archetype or the pricing models.
What are the segments of those markets? What are the personas in the segments of those markets?
- Madhavan RamanujamSource summary
Segment by needs and willingness to pay.
- April DunfordSource summary
Target accounts through observable company characteristics.
Concept
Market Segmentation
Dividing customers based on needs, value perception, and willingness to pay rather than demographics
Related Concepts3
Related Frameworks18
Related Practices55
Ask about this concept
Transcript mentions
So segmentation is basically how do you carve up the world of companies that exist on the planet to reason about them where they buy differently? So I'll give examples from Stripe and Versel to bring this home.
I think we've covered most of the topics. Like we said, it's being thoughtful about POCs, choosing the right pricing archetype or the pricing models.
What are the segments of those markets? What are the personas in the segments of those markets?
- Madhavan RamanujamSource summary
Segment by needs and willingness to pay.
- April DunfordSource summary
Target accounts through observable company characteristics.