Attribution

… it's a really, really great and pertinent question in the industry, and it has a lot of focus on it now, but attribution has always been a conversation that's been very important. So just to kick things off, attribution essentially is…

… They usually fall into one of two buckets where they underinvest in attribution and they are now, their budgets are up high. They have a broad channel portfolio and they have a hard time figuring out what's working, what isn't an...