Concept

Onboarding

Process of getting new users to their first value or 'aha moment' in a product

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Concept

Onboarding

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Related Practices37

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Transcript mentions

Naomi Gleit 00:13:52
… There are things that we do centrally, things like PM performance, PM culture PM onboarding and training, and that's the kind of thing that I look out for.
Naomi Gleit 00:28:48
… on optimizing things like the registration flow, the invite flow, the new user onboarding, getting you seven friends in 10 days.
Naomi Gleit 00:29:43
… And that's when we instrumented every step of the registration flow, instrumented every step of the news or onboarding experience. We knew where there was drop off.
Cameron Adams 00:17:00
Yeah, Molly wrote a great article, which I actually refer everyone who joins Canva to in the cultural onboarding session, which I give them. So I run everyone through the culture at Canva and what they can expect over the next few years as…
Cameron Adams 00:39:39
… Particularly coming into the product, we worked a lot on the onboarding process in the last couple of months of launch and that was really pivotal because the product features were there. You could add text, you could add images, you can…
Cameron Adams 00:40:39
And through that, we tailored the onboarding process to get people excited and to understand the deeper goal with Canva and the deeper impact it could let them have. It wasn't just about letting them put a pretty picture on the page, it…
Lauryn Isford 00:38:35
… Onboarding is a huge component of that. Help somebody get started, have those aha moments and experience initial value, but also this is your moment to showcase...
Adam Fishman 00:38:15
… One of the things that onboarding really drives is habit formation with the product, which leads to retention. And so you should expect to improve your overall cohort retention curves...
Georgiana Laudi 00:13:06
… I think part of the reason why it's an afterthought is because product onboarding in particular, and you've probably heard this too, it tends to be kind of like no man's land. Who owns that?
Yuriy Timen 00:01:49
Well, based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are…
Yuriy Timen 00:02:23
… It's because flawless data onboarding acts like a catalyst to get them and their customers where they need to go faster.
Yuriy Timen 00:52:19
And that's where onboarding, sorry for the long answer. That's where onboarding is really, really important because there's such a huge difference between landing someone on that initial editor page, be it Airtable, Canva having that left…
Merci Grace00:26:45
… to approach onboarding as a growth team and maybe just as a startup? Yeah, you know, my thoughts and feelings about onboarding really go back to my experience designing gam...

💡

Concept

Onboarding

Process of getting new users to their first value or 'aha moment' in a product

Related Concepts3

Related Frameworks11

Related Practices37

Ask about this concept

Transcript mentions

Naomi Gleit 00:13:52
… There are things that we do centrally, things like PM performance, PM culture PM onboarding and training, and that's the kind of thing that I look out for.
Naomi Gleit 00:28:48
… on optimizing things like the registration flow, the invite flow, the new user onboarding, getting you seven friends in 10 days.
Naomi Gleit 00:29:43
… And that's when we instrumented every step of the registration flow, instrumented every step of the news or onboarding experience. We knew where there was drop off.
Cameron Adams 00:17:00
Yeah, Molly wrote a great article, which I actually refer everyone who joins Canva to in the cultural onboarding session, which I give them. So I run everyone through the culture at Canva and what they can expect over the next few years as…
Cameron Adams 00:39:39
… Particularly coming into the product, we worked a lot on the onboarding process in the last couple of months of launch and that was really pivotal because the product features were there. You could add text, you could add images, you can…
Cameron Adams 00:40:39
And through that, we tailored the onboarding process to get people excited and to understand the deeper goal with Canva and the deeper impact it could let them have. It wasn't just about letting them put a pretty picture on the page, it…
Lauryn Isford 00:38:35
… Onboarding is a huge component of that. Help somebody get started, have those aha moments and experience initial value, but also this is your moment to showcase...
Adam Fishman 00:38:15
… One of the things that onboarding really drives is habit formation with the product, which leads to retention. And so you should expect to improve your overall cohort retention curves...
Georgiana Laudi 00:13:06
… I think part of the reason why it's an afterthought is because product onboarding in particular, and you've probably heard this too, it tends to be kind of like no man's land. Who owns that?
Yuriy Timen 00:01:49
Well, based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are…
Yuriy Timen 00:02:23
… It's because flawless data onboarding acts like a catalyst to get them and their customers where they need to go faster.
Yuriy Timen 00:52:19
And that's where onboarding, sorry for the long answer. That's where onboarding is really, really important because there's such a huge difference between landing someone on that initial editor page, be it Airtable, Canva having that left…
Merci Grace00:26:45
… to approach onboarding as a growth team and maybe just as a startup? Yeah, you know, my thoughts and feelings about onboarding really go back to my experience designing gam...