Practice
Add value regardless of purchase outcome
Provide insights and value to prospects even if they don't buy, as they may return in future buying cycles
Add value regardless of purchase outcome
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Context
Related Concepts9
Related Frameworks3
Transcript mentions
… buy a lot of things because of how we feel about them. The experience that you have of being sold to will increasingly actually differentiate a company and drive buying decisions if products are only different at the merchant.
Practice
Add value regardless of purchase outcome
Provide insights and value to prospects even if they don't buy, as they may return in future buying cycles
Context
Related Concepts9
Related Frameworks3
Transcript mentions
… buy a lot of things because of how we feel about them. The experience that you have of being sold to will increasingly actually differentiate a company and drive buying decisions if products are only different at the merchant.