Company

HubSpot

HubSpot is a customer relationship management (CRM) platform offering marketing, sales, and service software.

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Company

HubSpot

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Brian Halligan 00:00:45
Today my guest is Brian Hallagan, co-founder and longtime CEO of HubSpot.
Jason Cohen 01:13:16
… For example, um, HubSpot famously, uh, tested selling through agencies instead of direct. It ended up being 50% of the revenue after four or five years.
Brian Balfour 00:27:33
… One of them was my former company, HubSpot. If you sat inside HubSpot and you were just thinking in isolation, you would be like, well, why would I want to make all of my data accessible through ChatGPT and have all of the usage you…
Susan Cain 01:03:43
… up in the morning doing what it takes to reach that goal is really big one there's two things that brings up for me one is I had uh the co-founder of HubSpot on the podcast which is like a gabillion Dollar business at this point and he…
Dylan Field 25:18
… And in terms of how to keep things simple, so I had Dharmesh Shah on the podcast, he's the co-founder of HubSpot, and the way he described it is that you're always fighting the second loft through more dynamics of entropy, just the…
David DeSanto 01:01:32
… I did was with the co-founder of HubSpot daresh and they had the exact same strategy breadth over depth also one of their core values is transparency they share all of their financials with ...
Jason Lemkin 00:13:27
… f you're running, I am just making up CRM, but if you're running a new CRM startup, you can run circles around 98% of the sales reps at Salesforce or HubSpot. They have the brand, they have the partners, they have the integrations, but…
Brian Balfour 00:57:43
… ell how do I capture the attention and build a relationship with folks that aren't in market yet but are going to be eventually and that was that was hubspot's biggest thing with when they developed the whole inbound marketing Playbook…
Lane Shackleton 00:36:10
… One is Dharmesh Shah has this ritual from HubSpot called flash tags. Have you heard of this?
Andy Raskin 00:43:45
… I almost see them as orthogonal, like with HubSpot. HubSpot had this narrative around inbound.
Elena Verna 2.0 00:50:18
… It can be widgets within Salesforce or ETLs that you pipe through HubSpot and Marketos into Salesforce, or it can be CRM solutions for PLG specifically that you literally deliver in Excel sheets to sales team to prototype a different…
Madhavan Ramanujam 01:03:52
… n often it's a really bad idea and then of course you can also be more hybrid sometimes and that's also a winning model like for instance if you take HubSpot it's a hybrid model between a pay as you go and a subscription and it actually…
Ethan Smith 00:21:28
… allet is one of the top editorial SEO companies and they have guides around credit cards and financial information and their their stuff is top-notch HubSpot does a really good job so they have a lot of content around productivity and…
Ben Williams 01:06:50
… Six years I want to say that Brian Balfour wrote about a similar ceremony from these HubSpot days. (01:07:26): And if I had to pick one meeting that as the most important in the growth team, it would be this.
Barbra Gago 13:14
… the early days, I was working on market automation, for example, so Marketo, now HubSpot, fits into that, even though back then, they were more of this inbound marketing platform/category performance management, which is the area of…

🏢

Company

HubSpot

HubSpot is a customer relationship management (CRM) platform offering marketing, sales, and service software.

Category

tool

People5

Mentioned In5

Transcript mentions

Brian Halligan 00:00:45
Today my guest is Brian Hallagan, co-founder and longtime CEO of HubSpot.
Jason Cohen 01:13:16
… For example, um, HubSpot famously, uh, tested selling through agencies instead of direct. It ended up being 50% of the revenue after four or five years.
Brian Balfour 00:27:33
… One of them was my former company, HubSpot. If you sat inside HubSpot and you were just thinking in isolation, you would be like, well, why would I want to make all of my data accessible through ChatGPT and have all of the usage you…
Susan Cain 01:03:43
… up in the morning doing what it takes to reach that goal is really big one there's two things that brings up for me one is I had uh the co-founder of HubSpot on the podcast which is like a gabillion Dollar business at this point and he…
Dylan Field 25:18
… And in terms of how to keep things simple, so I had Dharmesh Shah on the podcast, he's the co-founder of HubSpot, and the way he described it is that you're always fighting the second loft through more dynamics of entropy, just the…
David DeSanto 01:01:32
… I did was with the co-founder of HubSpot daresh and they had the exact same strategy breadth over depth also one of their core values is transparency they share all of their financials with ...
Jason Lemkin 00:13:27
… f you're running, I am just making up CRM, but if you're running a new CRM startup, you can run circles around 98% of the sales reps at Salesforce or HubSpot. They have the brand, they have the partners, they have the integrations, but…
Brian Balfour 00:57:43
… ell how do I capture the attention and build a relationship with folks that aren't in market yet but are going to be eventually and that was that was hubspot's biggest thing with when they developed the whole inbound marketing Playbook…
Lane Shackleton 00:36:10
… One is Dharmesh Shah has this ritual from HubSpot called flash tags. Have you heard of this?
Andy Raskin 00:43:45
… I almost see them as orthogonal, like with HubSpot. HubSpot had this narrative around inbound.
Elena Verna 2.0 00:50:18
… It can be widgets within Salesforce or ETLs that you pipe through HubSpot and Marketos into Salesforce, or it can be CRM solutions for PLG specifically that you literally deliver in Excel sheets to sales team to prototype a different…
Madhavan Ramanujam 01:03:52
… n often it's a really bad idea and then of course you can also be more hybrid sometimes and that's also a winning model like for instance if you take HubSpot it's a hybrid model between a pay as you go and a subscription and it actually…
Ethan Smith 00:21:28
… allet is one of the top editorial SEO companies and they have guides around credit cards and financial information and their their stuff is top-notch HubSpot does a really good job so they have a lot of content around productivity and…
Ben Williams 01:06:50
… Six years I want to say that Brian Balfour wrote about a similar ceremony from these HubSpot days. (01:07:26): And if I had to pick one meeting that as the most important in the growth team, it would be this.
Barbra Gago 13:14
… the early days, I was working on market automation, for example, so Marketo, now HubSpot, fits into that, even though back then, they were more of this inbound marketing platform/category performance management, which is the area of…