Netflix

… We had Elizabeth Stone from Netflix, the CTO of Netflix on, and she talked about this thing they called a keeper test, which is exactly that, where every manager is always asking themse...

… Netflix, Airbnb, you can go down the long list, Salesforce, et cetera, et cetera. That's really important.

… So Netflix with scale economies, they have more subscribers. The cost of their content is a very large fixed cost, about 50% of their cost structure every year....

… talk about how Netflix is a good example of that, where they launched in India, they got lots of users, but just couldn't make a lot of money.

… There's Netflix, which is like, "We're a team like a sports team. " And so a little bit reversible, but not perfectly.

… You go to Netflix where it started as a monolithic culture. It came out of, "Oh, we went through this experience where we had to cut the org down and we left these set...

… Musicmatch was 400 million, they were Pandora at 8 billion, but even above that they were Netflix at 100 billion. And so investors just had this new sort of optimism about what you could do in subscription and in streaming, and Spotify…

… In a company like Netflix, by the way I don't know if they need this specific method. They're very-

… On the one hand, it's valuable to think about getting more logos in your resume and working at Netflix and Meta and Airbnb and Uber, all these guys, there's power and value to that. On the other hand, you just keep doing that.

… At Netflix, we tried this out, we knew it was an experiment. This was before Netflix was cool like 10, 11 years ago, where [inaudible 01:04:27].

… Companies like Netflix and Microsoft, there's over and over again 80 plus percent. Some companies say 90% of things fail.

… ts to listen everyone used to listen on a per song basis but having a subscription actually made sense it simplified the pricing conversation same as Netflix all of those kind of situations so don't don't just rush to something like…

… ch Authority you have and how much existing SEO traction you have the more Authority you have the more traction the faster it is so if a company like Netflix makes a change you'll see it the next day and if a brand new company starts…

… So in that Netflix example, it'd be the trigger of I want to watch something, deciding what to watch, the viewing experience. I do find that, oh, is it Miller's magic n...

… 're problems to solve and the team is then given the skills so that they can come up with the best solution to that problem i mean that's sort of the netflix principle is push the decisions down to the people that actually have the…

… And so, you might be some consumer social company, but you're- you're kind of like competing with Netflix too, which isn't in your direct domain, but like people could be watching Netflix, or they could be using your product or- or your…

… make the same mistake that Netflix and Spotify have made, which I guess is when they've launched, they've started international expansion and they see this very small percentage of use...

… So I was like, how did Netflix do their strategy? How did this company do their strategy?

… I imagine Netflix is such a large scale where it's not a huge deal and it's a one off that's not recurring.