Concept
Champion Persona
The key person in B2B deals who does research and champions the solution internally
Champion Persona
3 visible of 3 connections
Related Concepts1
Related Frameworks4
Related Practices18
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Transcript mentions
Now you totally get fired for buying IBM. I don't know what happens.
… But if we don't nail that that champion persona, we got nothing. So, I think it is an utter waste of time for marketing to build these stupid little one-pager persona things for these 17 million pe...
Concept
Champion Persona
The key person in B2B deals who does research and champions the solution internally
Related Concepts1
Related Frameworks4
Related Practices18
Ask about this concept
Transcript mentions
Now you totally get fired for buying IBM. I don't know what happens.
… But if we don't nail that that champion persona, we got nothing. So, I think it is an utter waste of time for marketing to build these stupid little one-pager persona things for these 17 million pe...