Framework

Bowling Pin Strategy

Taking over large markets by first dominating underserved segments then expanding to adjacent segments

Preparing graph…
100%
Framework

Bowling Pin Strategy

2 visible of 3 connections

Ask about this framework

Transcript mentions

  • … It's what Jeffrey Moore called bowling pin strategy. Almost all successful companies follow bowling pin strategy.

  • … It's funny how many times I've talked about bowling pin strategy in the last two months. So this comes from a bunch of work that was done around the way innovation gets adopted, blah, blah.