Concept
Loss Aversion
People feel losses more strongly than equivalent gains
Loss Aversion
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… And a lot of this is because we've looked at the data for our retention curves, and what we found is that once you get to seven days, loss aversion kicks in, and you retain. So, going from a one to a two-day streak, huge jump in…
… (15:49): A lot of the Kahneman and Tversky work around loss aversion and prospect theory, et cetera, and one of the big findings we came across is that there's actually a more powerful human bias, even more powerful th...
Concept
Loss Aversion
People feel losses more strongly than equivalent gains
Related Concepts3
Related Frameworks3
Related Practices11
Ask about this concept
Transcript mentions
… And a lot of this is because we've looked at the data for our retention curves, and what we found is that once you get to seven days, loss aversion kicks in, and you retain. So, going from a one to a two-day streak, huge jump in…
… (15:49): A lot of the Kahneman and Tversky work around loss aversion and prospect theory, et cetera, and one of the big findings we came across is that there's actually a more powerful human bias, even more powerful th...