Concept
Risk Reduction Selling
Taking perceived risk off the table rather than creating FOMO to combat customer indecision
Risk Reduction Selling
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Related Practices9
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And then there's a whole bunch of other techniques you can use. So one is if it's a really big deal, we can split it into smaller pieces, we can do things like offer you a money back guarantee, we can do things like sometimes we have…
Concept
Risk Reduction Selling
Taking perceived risk off the table rather than creating FOMO to combat customer indecision
Related Concepts1
Related Frameworks4
Related Practices9
Ask about this concept
Transcript mentions
And then there's a whole bunch of other techniques you can use. So one is if it's a really big deal, we can split it into smaller pieces, we can do things like offer you a money back guarantee, we can do things like sometimes we have…