Concept

Customer Indecision

40-60% of B2B purchase processes end in no decision due to inability to choose confidently

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Concept

Customer Indecision

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Transcript mentions

  • April Dunford00:25:22

    … We still lose deals to status quo, but we lose an awful lot of deals to just plain customer indecision, customers being more afraid of screwing up than missing out.

  • April DunfordSource summary

    Buyers need confidence in their choice.