Concept
Teaching Customers How to Buy
Helping overwhelmed B2B buyers understand the market and make confident decisions
Teaching Customers How to Buy
3 visible of 3 connections
Related Concepts1
Related Frameworks4
Related Practices18
Ask about this concept
Transcript mentions
So they're just like, "Forget it, I'm doing nothing. " And so there's an assumption that companies are very motivated by this FOMO thing, but I think that that is not always true, and if the customer is actually indecisive, throwing in…
- April DunfordSource summary
Explain the market to help buyers choose.
Concept
Teaching Customers How to Buy
Helping overwhelmed B2B buyers understand the market and make confident decisions
Related Concepts1
Related Frameworks4
Related Practices18
Ask about this concept
Transcript mentions
So they're just like, "Forget it, I'm doing nothing. " And so there's an assumption that companies are very motivated by this FOMO thing, but I think that that is not always true, and if the customer is actually indecisive, throwing in…
- April DunfordSource summary
Explain the market to help buyers choose.