Episode

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Lauryn Isford, former head of growth at Airtable, discusses her contrarian views on experimentation in growth teams and shares deep insights on optimizing product onboarding. She explains how Airtable rebuilt their onboarding flow through guided wizards, personalization, and ongoing education, achieving a 20% lift in activation rates, and advocates for the 'reverse trial' approach combining both freemium and trial offerings.