Concept

Retention

Key indicator of product success - cohorted retention shows if users continue using the product over time

Preparing graph…

Connection labelsColor by connections

100%

Concept

Retention

10 visible of 20 connections

19 nodes · 20 connectionsBookConceptEpisodeFrameworkPersonLarger = more connections+ Expand · − Collapse (double-click)Drag a node to pull its neighbors along

Related Concepts7

Related Frameworks24

Related Practices83

Ask about this concept

Transcript mentions

Peter Deng 01:42:47
… (01:43:43): And I remember the reason we knew this is as we were looking at sort of the retention graphs and retention is the key indicator in any product that you build, it's not the number of users, not the volume, it's actually…
Uri Levine 2.0 00:10:13
… (00:12:20): And by the way, product market fit in general have only one metric, only one metric, retention. Look, it's really simple, if you create value, they will come back, that's it.
Elena Verna 00:10:35
… There is a good retention. You can use channel score of how many people would say that they cannot live without your product as well, but there's some sort of PMF.
Jackson Shuttleworth 00:36:15
… wth North Star is DAUs, the metric that is most effective, where a percentage change in that metric is most effective at driving DAUs is current user retention rate. And this is just users who are not new or resurrected, getting them to…
Naomi Gleit 00:26:30
… They're the same thing, they're just different points on a retention curve. I would say the key insight here is when we started the growth team, I think we were pretty focused on acquisition.
Naomi Gleit 00:27:22
And so while we were focused on acquisition, a lot of our focus shifted to be around engagement and retention. How do we drive engagement and retention?
Naomi Gleit 00:34:19
… what mattered there was we had the same goal, what mattered was that it was a retention goal or an activation metric.
Jessica Lachs 00:44:45
" Retention is a terrible thing to goal on because it's almost impossible to drive in a meaningful way in the short term, and yet you want to be able...
Uri Levine 00:14:30
… Retention. That's really simple.
Casey Winters 00:59:50
… It's a customer acquisition tool like Faire, or a workflow, or a retention tool to increase retention or reduce disintermediation. I think you'll see that be a lot more common approach and much more replicable.
Lauryn Isford 00:25:23
This metric is something that our wonderful analytics team determined to be highly correlated with long-term retention. It's also a metric that holds a relatively high bar, so it requires a number of things to be true, that something of…
Lauryn Isford 00:25:58
… because it means that there's likely much higher correlation with long-term retention and you're really working hard to get most of your users to reach a state that they're not reaching today.
Lauryn Isford 00:26:38
… Of course, the metric should be correlated with retention no matter what, but if 40% of your customers are still active at week four maybe with a metric that would be week four active rate, then only a fraction of those are still going…
Sahil Mansuri 00:11:18
… We know that investors today are only interested in companies that have strong unit economics and have high retention rates. Cold prospecting goes down in favor of cross-selling and upselling your existing customer base because it's hard…
Sahil Mansuri 00:27:58
" All of a sudden, profitability, efficiency, retention came into focus as everybody realized that unprofitable growth was no longer going to be rewarded because you couldn't just keep spending in order to acquire customers....
Sahil Mansuri 00:30:49
… People care now because all of a sudden for the first time, all of the things that we're talking about around retention and renewal rates and stuff are coming up. So I would say that my general advice to companies is to say what are the…
Julian Shapiro00:29:55
And so I'm curious to hear what you've found to be the best strategies for retaining users and increasing retention. Yeah, sure.
Elena Verna 00:52:10
… person so growth can only be discussed if you have a strong product Market fit what does it mean to have strong product Market fit is that you a have retention obviously so it takes some time to actually measure retention and I would say…

💡

Concept

Retention

Key indicator of product success - cohorted retention shows if users continue using the product over time

Related Concepts7

Related Frameworks24

Related Practices83

Ask about this concept

Transcript mentions

Peter Deng 01:42:47
… (01:43:43): And I remember the reason we knew this is as we were looking at sort of the retention graphs and retention is the key indicator in any product that you build, it's not the number of users, not the volume, it's actually…
Uri Levine 2.0 00:10:13
… (00:12:20): And by the way, product market fit in general have only one metric, only one metric, retention. Look, it's really simple, if you create value, they will come back, that's it.
Elena Verna 00:10:35
… There is a good retention. You can use channel score of how many people would say that they cannot live without your product as well, but there's some sort of PMF.
Jackson Shuttleworth 00:36:15
… wth North Star is DAUs, the metric that is most effective, where a percentage change in that metric is most effective at driving DAUs is current user retention rate. And this is just users who are not new or resurrected, getting them to…
Naomi Gleit 00:26:30
… They're the same thing, they're just different points on a retention curve. I would say the key insight here is when we started the growth team, I think we were pretty focused on acquisition.
Naomi Gleit 00:27:22
And so while we were focused on acquisition, a lot of our focus shifted to be around engagement and retention. How do we drive engagement and retention?
Naomi Gleit 00:34:19
… what mattered there was we had the same goal, what mattered was that it was a retention goal or an activation metric.
Jessica Lachs 00:44:45
" Retention is a terrible thing to goal on because it's almost impossible to drive in a meaningful way in the short term, and yet you want to be able...
Uri Levine 00:14:30
… Retention. That's really simple.
Casey Winters 00:59:50
… It's a customer acquisition tool like Faire, or a workflow, or a retention tool to increase retention or reduce disintermediation. I think you'll see that be a lot more common approach and much more replicable.
Lauryn Isford 00:25:23
This metric is something that our wonderful analytics team determined to be highly correlated with long-term retention. It's also a metric that holds a relatively high bar, so it requires a number of things to be true, that something of…
Lauryn Isford 00:25:58
… because it means that there's likely much higher correlation with long-term retention and you're really working hard to get most of your users to reach a state that they're not reaching today.
Lauryn Isford 00:26:38
… Of course, the metric should be correlated with retention no matter what, but if 40% of your customers are still active at week four maybe with a metric that would be week four active rate, then only a fraction of those are still going…
Sahil Mansuri 00:11:18
… We know that investors today are only interested in companies that have strong unit economics and have high retention rates. Cold prospecting goes down in favor of cross-selling and upselling your existing customer base because it's hard…
Sahil Mansuri 00:27:58
" All of a sudden, profitability, efficiency, retention came into focus as everybody realized that unprofitable growth was no longer going to be rewarded because you couldn't just keep spending in order to acquire customers....
Sahil Mansuri 00:30:49
… People care now because all of a sudden for the first time, all of the things that we're talking about around retention and renewal rates and stuff are coming up. So I would say that my general advice to companies is to say what are the…
Julian Shapiro00:29:55
And so I'm curious to hear what you've found to be the best strategies for retaining users and increasing retention. Yeah, sure.
Elena Verna 00:52:10
… person so growth can only be discussed if you have a strong product Market fit what does it mean to have strong product Market fit is that you a have retention obviously so it takes some time to actually measure retention and I would say…