Framework
North Star Metric
A guiding metric that reflects the ultimate goal of product-led growth.
North Star Metric
10 visible of 13 connections
Episodes5
Related Practices24
Ask about this framework
Transcript mentions
… And so when I think about a north star metric, that's what I'm thinking about is something that reflects how many people are coming in and experiencing that product-market fit experience, whateve...
… the North Star metric is measuring how much value we're creating for the user, the core value that they're getting. In this case this is some productivity suite, so this i...
One thing that is just such a standout is having... And I mentioned GMS as our north star KPI, just having that, being absolutely front and center, being the drumbeat that we talk about in every meeting, the measuring stick that we measure…
… And so at Instacart, for example, our north star metric for growth was monthly active orders. And that's what we all rallied around and looked at every day, how are now doing?
… say north star metric, because I find it's not only valuable to growth, it's valuable to just everything. (01:31:10): When I think about what do I want to do with my care...
What guests say about North Star Metric
4 takeaways drawn from 6 episodes, each linked to the moment it was said.
Measures user value delivered, not company revenue
Itamar Gilad defines the North Star metric as the core value being created for the user, distinct from the top KPI (revenue or profit) that the company expects to get back; in a productivity suite example he uses documents created per month as the value-side metric.
Pick a metric the team can actually influence
Sri Batchu argues a North Star metric should be motivating, intuitive and directly impactable by the team it guides, contrasting this with revenue, which matters to the company but sits too far downstream for a growth team to move directly; Instacart used monthly active orders for this reason.
Make it the recurring measuring stick for launches
Tim Holley describes putting the North Star KPI front and center as a drumbeat referenced in every meeting and used as the measuring stick for judging whether launches succeeded, crediting it with clarity Etsy previously lacked.
Framework
North Star Metric
A guiding metric that reflects the ultimate goal of product-led growth.
Episodes5
Related Practices24
Ask about this framework
Transcript mentions
… And so when I think about a north star metric, that's what I'm thinking about is something that reflects how many people are coming in and experiencing that product-market fit experience, whateve...
… the North Star metric is measuring how much value we're creating for the user, the core value that they're getting. In this case this is some productivity suite, so this i...
One thing that is just such a standout is having... And I mentioned GMS as our north star KPI, just having that, being absolutely front and center, being the drumbeat that we talk about in every meeting, the measuring stick that we measure…
… And so at Instacart, for example, our north star metric for growth was monthly active orders. And that's what we all rallied around and looked at every day, how are now doing?
… say north star metric, because I find it's not only valuable to growth, it's valuable to just everything. (01:31:10): When I think about what do I want to do with my care...