Practice
Build rigorous attribution investigation
Use multiple sources of evidence including statistical modeling, surveys, and cookie-based tracking rather than relying on single source of truth
Build rigorous attribution investigation
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Context
Episodes1
Related Concepts13
Transcript mentions
The advice is that there's no single source of truth. Anyone who claims that they are a single source of truth, whether it's an individual, a model that they've created, or a tool that they've created, is not being accurate.
Practice
Build rigorous attribution investigation
Use multiple sources of evidence including statistical modeling, surveys, and cookie-based tracking rather than relying on single source of truth
Context
Episodes1
Related Concepts13
Transcript mentions
The advice is that there's no single source of truth. Anyone who claims that they are a single source of truth, whether it's an individual, a model that they've created, or a tool that they've created, is not being accurate.