Practice
Focus on high-value customers over low cost per lead
Instead of optimizing for cheapest leads, optimize for leads most likely to convert to high-revenue customers
Focus on high-value customers over low cost per lead
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Context
Episodes1
Related Concepts13
Transcript mentions
… about the second part of that question of when you think about when companies come to you. What do you look for to help you understand this is going to be a really good fit for performance marketing and this is going to give them a lot…
Practice
Focus on high-value customers over low cost per lead
Instead of optimizing for cheapest leads, optimize for leads most likely to convert to high-revenue customers
Context
Episodes1
Related Concepts13
Transcript mentions
… about the second part of that question of when you think about when companies come to you. What do you look for to help you understand this is going to be a really good fit for performance marketing and this is going to give them a lot…