Practice
Isolate single variables in creative testing
Test two nearly identical creatives with only one variable different to determine what drives performance
Isolate single variables in creative testing
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Context
Episodes1
Related Concepts13
Transcript mentions
Yeah. So I think from a testing point of view, let's say I was running ads on Meta, beneath the campaign level when I create a campaign, the structure that my testing might take would be that I would have an audience, a single audience at…
Practice
Isolate single variables in creative testing
Test two nearly identical creatives with only one variable different to determine what drives performance
Context
Episodes1
Related Concepts13
Transcript mentions
Yeah. So I think from a testing point of view, let's say I was running ads on Meta, beneath the campaign level when I create a campaign, the structure that my testing might take would be that I would have an audience, a single audience at…