Practice
Use leveling metrics for ad comparison
Compare ads with different impression volumes using ratios like click-through rate or impressions until conversion
Use leveling metrics for ad comparison
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Context
Episodes1
Related Concepts13
Transcript mentions
… you have any just rules of thumb for someone listening and trying to decide, is paid a real model for us, either on LTV or CAC, or payback period? Or something just like, here's what you probably should have, especially early stage for…
Practice
Use leveling metrics for ad comparison
Compare ads with different impression volumes using ratios like click-through rate or impressions until conversion
Context
Episodes1
Related Concepts13
Transcript mentions
… you have any just rules of thumb for someone listening and trying to decide, is paid a real model for us, either on LTV or CAC, or payback period? Or something just like, here's what you probably should have, especially early stage for…