… ant to I don't like I really don't want to pick on anybody because I I know how hard it is to to build these types of things but like a little bit on Amazon search um in terms of like the ads the sponsored experience there. Um it's not…
com without listings, there's basically nothing there. It's a bunch of you know, it's a left rail or right rail and some videos.
… o test them and and then hopefully you've created a mini me that you can now put in at in a much bigger role somewhere else and in fact Andy Jasse at Amazon everyone on the sea staff used to be someone who had been the tech assistant to…
… One of the the analogies that occurred to me here is to look at the history of e-commerce, which is that what Amazon does is it gets you the skew. If you know what the skew is, if you know what skew you want, you want that microphone…
… like the 90s or 2000s you go to Amazon there are four or 5,000 toothbrushes
… Together, they've led and supported over 50 AI product deployments across companies like Amazon, Databricks, OpenAI, Google, and both startups and large enterprises. Together, they also teach the number one rated AI course on Maven,…
… You can also go to Amazon, I think, if you want to purchase the books. Actually, Scaling Innovation is now available in pre-order.
… So we watched them go through eBay and Williams-Sonoma and Amazon or something like that. And we learned a ton about checkout, about what was important to them, how it turns out ship quote is almost as important as ...
… Obviously, Amazon's famous Working Backwards. There's a whole book called Working Backwards from their PR approach.
" And it's a really good filter for helping people actually crystallize and know themselves, "Okay, I see. " And I love this is a microcosm of that.
… And we first basically ran this through an Amazon MTurk type of participant test just to see if you just put some normal people in there, will they be able to write these notes? All those notes weren...
… Amazon borders, all the big book retailers you can find it. It's called Job Moves:9 Steps for Making Progress in Your Career Yep.
… Working Backwards by gosh, Colin Bryar and Bill something, is about sort of the Amazon way of working backwards from the customer. Super geeky and tactical.
… I like to remind them that Amazon just sold books. We can start with one thing and be great at it.
… So basically if you're not buying an Amazon or Walmart, you're probably buying on a Shopify-powered store. And behind the scenes globally, we did about 235 billion in GMV in 2023, which is roug...
… I was very lucky to join Amazon early when I still ... I had quarterly meetings with Jeff Bezos.
… I was talking to a senior guy at Amazon who's hired more than 2000 product leaders and others. " He's part of our product account.
… And so, they don't do anything for 10 years, giving Amazon the scale, so that Amazon then has this huge scale advantage on this, and network effects, and voila, you've got a competitive advantage that you did...
… So about 10 years ago, Twitch was acquired by Amazon for 970 million and we made something like 85 times our money. And normally, you'd think that's a really good thing, it was a good thing, but I had f...
… At Amazon, you provide an incredible level of customer service. Whole Foods, you don't optimize on the cost of the stuff in your store, but you optimize on fit...
… But some examples, we love the Amazon mock press release technique. Explain to me before we've put a single engineer on the project, not explain to me actually, explain to the intended cu...
… I think he mentioned, and I love Shriram, I'd be happy to debate him about this on his podcast, but he mentioned one of the examples I think was the Amazon. When you get order confirmation from Amazon, they intentionally bury the order…
… And the biggest mistake, and we used to make this much more than we make now, is, and Amazon has stated this really well, theirs is called disagree and commit. We have a slight twist on, I'll tell you why we twist it a little bit.
Amazon in my opinion is the top of the pack and so that's impressive, what Trainline in the UK was able to do. A company I had never known before a few years ago in Saudi Arabia called Almosafer, a travel agency.
… So we learned definitely always there when the culture that Amazon was always championing, I think we learned from them. So this is something that we, I would say, always trying to listen and trying to learn from ind...
Again, the Jeff Bezos interview with Lex Fridman, he was talking about how with Blue Origin, with the way Amazon, he thought about Amazon is customer obsession. That was the core goal and differentiator of Amazon.
… (00:01:20): In his day job, he is an elementary school teacher and on the side teaches both individuals and teams at companies like Slack, Amazon, Lego, and Salesforce. The skill of storytelling and public speaking through his company…
… the other benefit, just one of the benefits of working backwards in Amazon's whole written-down memo approach is it forces you to crystallize ideas and not stay superficial because there's so many good ideas in theory. But t...
… Again, coming back to this interview I just did with an ex Amazon guy, that's one of their principles at Amazon is just leaders, basically ownership, feeling like you have ownership of what you're working on.
… But what people don't realize is that Amazon was actually, to some degree, equally focused on process innovation. In many cases, by the way, we stood on other people's shoulders, we cannot take ...