Remember there was no retail back then, Apple retailers, none of that stuff. You know, most people don't don't know how on the ropes Apple was back in 2001.
… Now, if you write an iPhone app, 90% of the code is written for you by Apple. Like, Apple wrote the modem driver and the graphics drivers and, you know, the file system.
So, Apple has been best-in-class at this. Um, there's a bunch of reasons.
… seven years at Apple and learned under Steve Jobs when he was the CEO, learned what we called the death march, which is what we did to the engineers. It was like as soon ...
… And it did this using Apple Script, so it just controlled my computer for me in the background. Yeah, so these are surprising ways in which these tools help us, and the more you...
… One of the things they found was that if you typed in make me a weather app, it would make you something that looked pretty much similar to the Apple weather app. Given that that was under our control and that was really about, we should…
… Apple doesn't have an explicit vision, but I might describe it as personal computing can have a transformative effect on the lives of individuals. And I th...
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… ry about losing product market fit, it reminds me of, I had Drew Houston on the podcast, the founder of Dropbox, and he described a moment where when Apple launched Apple Photos or iCloud, I think it was iCloud, he's like, "It's as if…
… Yeah, and I think Apple's been doing that way for forever, too.
… It's interesting the way you described the Apple launch of just like it was this mushroom cloud you didn't quite see for a while, but the Google Photos launch was like, okay, that was more clear of ...
… When I was in college in 1984, I had the opportunity to be an intern at Apple. I wrote the first native assembly language on the Macintosh.
… Apple has chosen the former. It's very important to them to have the illusion of perfect coherence in their products.
… So he was fired from Apple in '84, '85. Actually, after the Mac came out.
… Joe is one of the most sought-after executive coaches amongst tech leaders and has worked with folks from OpenAI, SpaceX, Apple, and other world-class companies. Joe's unique approach to coaching draws from his spiritual, psychological,…
… Apple is in the low 60s, AirPods is 75. I love my AirPods.
… Let's take a company like, say, Apple, when they did the iPhone. The iPhone was a whole new thing.
… If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app. Also, please consider giving us a rating or leaving a review, as that really helps other listeners f...
… And then hype for Apple might be like the world's best unboxing experience or something like that. And so leaning into a product's brand in order to figure out what is the o...
… very skeptical of Apple Vision Pro and I was making fun of it at the beginning, and the first time I tried it, I completely changed my tune, I'm so into it, I'm ordering one...
… Everything inside of it was something that we probably could have gone and done, with the exception of Apple silicon, which is a marvel, but it's worth nothing. Apple Silicon is like a 2X marvel when doing things like scaling display…
… I think for us, again, if you think about Apple as an example, if you think about NASA as an example, just older institutions, lots of... Over time, the tendency is things slow down.
" So there was no one in authority to do such a...
… When I worked at Apple, you could see Steve and Johnny talking. You could tell these people cared about each other.
… And so there was no way we could sort of out-Apple Apple on the brand front. (00:47:02): And so we were just ourselves, and I think it really, really was a catalyst for the word of mouth that develop...
… And Apple had this renaissance and Google was on fire and Facebook was taking off. And it felt like the gears of the world that were turning were in San Franci...
… And there were definitely benefits, there was real reasons for doing this, and I know there are companies including Apple that have separation of these things. (01:03:58): But I think if you're going into that way of working, there's…
… I don't know again, like Apple or Nike, it's like yeah, there's all kinds of shoes you can buy, but there's a reason for someone to buy Nike shoes other than some random brand. Eve...
" And there were also rumors that people who had not given him a good answer, that ended up being their last day at Apple.
… But Apple was the first company to hook up the computer to a projector at scale. Now the projectors at these big venues like San Jose Convention Center, I mean...