Concept
Channel Diversification
Strategy of spreading marketing investment across multiple channels to reduce risk
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Concept
Channel Diversification
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… I'm asked a question of should we put money into organic search or paid search? My response is often that they're actually not mutually exclusive to one another.
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Concept
Channel Diversification
Strategy of spreading marketing investment across multiple channels to reduce risk
Related Concepts1
Related Practices6
Ask about this concept
Transcript mentions
… I'm asked a question of should we put money into organic search or paid search? My response is often that they're actually not mutually exclusive to one another.