Concept
No Decision
A lost sales outcome in which a prospective buyer chooses to stick with the status quo rather than purchase any competing option, often the largest source of lost deals in B2B sales.
No Decision
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Related Practices18
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Transcript mentions
And so the data on this shows that for B2B, 40 to 60% of B2B purchase processes end in no decision. " That's not true at all.
" Now, most folks will discount the status quo, but they shouldn't because in B2B we lose about 40% of our deals to {quote} {unquote} no decision, which actually means we lost to the spreadsheet, we lost to pen and paper, we lost to…
Concept
No Decision
A lost sales outcome in which a prospective buyer chooses to stick with the status quo rather than purchase any competing option, often the largest source of lost deals in B2B sales.
Related Concepts2
Related Frameworks4
Related Practices18
Ask about this concept
Transcript mentions
And so the data on this shows that for B2B, 40 to 60% of B2B purchase processes end in no decision. " That's not true at all.
" Now, most folks will discount the status quo, but they shouldn't because in B2B we lose about 40% of our deals to {quote} {unquote} no decision, which actually means we lost to the spreadsheet, we lost to pen and paper, we lost to…