Concept
Competitive Alternatives
What a customer would do instead of buying a given product, including both direct competitors and the status quo (doing nothing, using a spreadsheet, or another manual workaround).
Competitive Alternatives
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… And so LevelJump, so if you look at, well, what's the competitive alternatives, if I look at all the companies in the sales enablement space, you can put them into two buckets in terms of approaches, they're either a CMS like a jazzy…
… So, in positioning work we call this competitive alternatives. Now, how people mess up this first step is I say competitive alternatives and they think competition.
Concept
Competitive Alternatives
What a customer would do instead of buying a given product, including both direct competitors and the status quo (doing nothing, using a spreadsheet, or another manual workaround).
Related Concepts3
Related Frameworks4
Related Practices18
Ask about this concept
Transcript mentions
… And so LevelJump, so if you look at, well, what's the competitive alternatives, if I look at all the companies in the sales enablement space, you can put them into two buckets in terms of approaches, they're either a CMS like a jazzy…
… So, in positioning work we call this competitive alternatives. Now, how people mess up this first step is I say competitive alternatives and they think competition.