Framework
Pirate Metrics
AARRR framework for measuring acquisition, activation, retention, referral, revenue
Pirate Metrics
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Episodes1
Related Concepts9
Related Practices6
Ask about this framework
Transcript mentions
… I remember actually at Startup Fest 2012, I want to say, Dave McClure was talking about pirate metrics and I was like, "Huzzah, marketing has a role post acquisition. " It was a real moment for me.
Framework
Pirate Metrics
AARRR framework for measuring acquisition, activation, retention, referral, revenue
Episodes1
Related Concepts9
Related Practices6
Ask about this framework
Transcript mentions
… I remember actually at Startup Fest 2012, I want to say, Dave McClure was talking about pirate metrics and I was like, "Huzzah, marketing has a role post acquisition. " It was a real moment for me.