Community-Led Growth

Community. I think community is really important here because you need to bring people together as they're exploring these capabilities and as they're seeing what's possible so they can bounce off each other and they can help each other…

… Notes is a way for the people, like the public, to add context to posts that might be misleading. The basic way it works is that someone on X can see a post.

I'm really big on creating a growth loop out of user generated content. I think with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harnessing user generated content.

… One of the things that we all are collectively realizing is, we talk about product like growth, but in some ways, I like to think about it more as community led growth or there are certain people inside a company that feel so strongly…

Yeah. I think it has become quite buzzy and it's certainly aspirational for a lot of product led growth companies and even those that are maybe a little bit outside of the product led growth orbit.